Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Conceited Passenger Consumed My Airplane Meal, Karma Swiftly Took Action
A woman expected just another regular flight, but a bold action from the passenger next to her changed everything. The journey took an unexpected turn for both of them. Boarding a flight from New York to Los Angeles, I anticipated a calm and uneventful trip. As a 35-year-old marketing consultant, frequent travel was part of my job, and I had learned to handle airports and flights efficiently.This time, I was heading to an important conference in LA, with a tight connection to San Diego for a pre-conference meeting. I had meticulously planned every detail, including choosing an aisle seat for a swift exit. Upon reaching my row, I saw the man in the window seat already settled in.
He appeared to be in his early 40s, exuding an air of importance in his pressed shirt and polished shoes. He frequently checked his expensive watch, seemingly annoyed by my presence when I took my seat. I just wanted a peaceful flight to review my notes. However, my straightforward trip soon turned into a mini-nightmare,
When dinner was served, I realized I hadn’t eaten all day and was starving. The smell of the food made my stomach growl with anticipation. I couldn’t wait to eat, review my notes, and possibly take a short nap before landing. But then I needed to use the restroom. I checked to see how far the food cart was, and since it was still a few rows away, I hurried to the back of the plane, trying not to disturb my seatmate.
To my dismay, I found a long line waiting for the restroom. I anxiously checked my watch as the minutes passed, and I grew increasingly impatient. By the time I finally returned to my seat, my meal tray was gone, and the man next to me was happily devouring his second meal.
I asked if they had served my meal while I was away, but he merely shrugged and smirked, claiming he didn’t want it to go to waste since I was gone too long. Stunned, I couldn’t believe someone would do such a thing.
When I asked the flight attendant if any meals were left, she apologized and offered me a small bag of pretzels instead. I felt defeated, watching as the man polished off both meals and then fell asleep, clearly satisfied. While munching on pretzels, I tried to focus on my work, glancing at the man snoring beside me. My stomach protested, but I reminded myself I had a tight connection to catch.
As we began our descent into LA, the flight attendants made announcements about landing and connecting flights. When the plane landed, I grabbed my bag, eager to rush to my next gate. But just as I stood up, an announcement came: there was a last-minute gate change for my connecting flight.
I glanced at my seatmate, still asleep, and debated whether to wake him. He had eaten my meal, but I couldn’t just leave him to miss his flight. I gently nudged him, but he didn’t stir. I nudged him harder, but he merely mumbled and turned away.
Realizing I had to go, I left him behind and hurried off the plane. The terminal was crowded, and I navigated through the throngs of people to reach my new gate just in time to board. Once I arrived in San Diego and met my colleagues, one of them mentioned seeing someone who looked familiar at LAX. She described a disheveled man who had just woken up and was arguing with a gate agent because he missed his flight.
I couldn’t help but smile when I realized it was my seatmate. I told my colleague how he had eaten my meal while I was in the restroom and had slept through the gate change. She agreed that it was a perfect example of karma in action.
As I settled in for my meeting, I felt a sense of satisfaction knowing that while I made it on time, Mr. Important was stuck in LA, likely regretting his choice to indulge in both meals. Sometimes, what goes around really does come around.
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