Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Trump declared his support for Gov. Abbott of Texas, He Calls On States To Help
In a series of posts on his Truth Social social media pIatform, former President Donald Trump declared his support for Gov. Abbott of Texas as Abbott’s Texas defies the federal government and defends its border, in some cases by excluding federal officials to keep them from processing migrants or cutting barbed wire border barriers.
Trump also called on the states to provide support for Gov. Abbot.
In the first post, Trump declared that he and his Administration had acted to strongIy defend the border, much in contrast to how it has remained shockingly porous under Biden. Commenting on that, he wrote, When I was President, we had the most secure Border in History.
Joe Biden has surrendered our Border, and is aiding and abetting a massive Invasion of millions of IllegaI Migrants into the United States.
Continuing, the former president called out President Biden for focusing on trying to restrain Gov. Abbott rather than trying to staunch the flow of illegaI immigrants across the border.
Doing so, he wrote, Instead of fighting to protect our Country from this onslaught, Biden is, unbelievably, fighting to tie the hands of Governor Abbott and the State of Texas, so that the Invasion continues unchecked.
Leave a Reply