Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
This man bought the home from an elderly couple who built it in the 1970s: He sees a hole in his front yard, examines it closer, and is surprised where it leads
The allure of old buildings lies not only in their physical structures but also in the historical tales they hold. While the phrase “If these walls could talk” may be a bit cliché, it sparks the imagination to envision the lives and stories embedded within those timeworn walls. As a child, I was captivated by the charm of my grandparents’ 18th-century mansion, a dwelling that had exchanged hands multiple times over the centuries.
Contemplating the lives of those who inhabited the house in the 1800s and visualizing the landscape before its construction fueled my curiosity. It’s intriguing how many individuals remain oblivious to the secrets concealed within their own homes. A similar sense of astonishment struck Simon Marks from Luton, England, when he unwittingly stumbled upon a hidden piece of history in his front yard.
Several years ago, Simon Marks discovered an unexpected feature beneath his property: a two-roomed World War II air raid shelter. The incident unfolded as Simon drove into what he initially believed to be a flowerbed, only to realize that his vehicle had descended into the concealed structure. “A large hole developed. I thought it was a sinkhole or a badly constructed garden”, recounted Simon, 37, to The Sun.
Fearful that his entire house might disappear into the unexpected void, Simon investigated further. To his surprise, he uncovered a ladder and, upon using a selfie stick to peer into the depths, identified the underground relic as a World War II air raid shelter. His father, upon seeing the images, immediately recognized the structure and informed Simon of its historical significance.
Acquiring the home from an elderly couple who had constructed it in the 1970s, Simon speculated that the previous owners must have been aware of the shelter’s existence. “The previous owner must have known it was there, and when he built the house and put a garden in, he must have filled it in”, Simon surmised. Undeterred by the unexpected discovery, he expressed a keen interest in preserving and restoring the bunker, considering it a remarkable piece of history.
Motivated by their newfound historical treasure, Simon and his father embarked on a venture to uncover the entire two-room construction, digging with buckets to reveal the structure in its entirety. The process, captured in a video showcasing the shelter and its restoration, serves as a testament to the unexpected historical gems hidden beneath the surface of our everyday lives.
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