Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Remember This Unbelievable Trend? Discover the Jaw-Dropping Secret That Had Everyone Talking!
This revival is part of a broader movement that embraces historical fashion elements, reflecting a growing appreciation for the artistry and storytelling inherent in period garments. The modern bum roll, versatile in its appeal, is being incorporated into everything from avant-garde runway ensembles to historical reenactments, showcasing its enduring relevance.
The fashion industry is abuzz with the unexpected resurgence of the Renaissance-era bum roll, merging historical finesse with modern trends. This accessory, pivotal in the 16th century for creating a pronounced silhouette by enhancing the hips and backside, is making waves in today’s fashion landscape. Designers are reimagining the bum roll with contemporary twists, utilizing innovative materials and designs to breathe new life into this classic piece.
For fashion enthusiasts keen to explore this trend, options range from ready-to-wear pieces inspired by traditional designs to custom-made accessories that blend historical accuracy with personal style. The bum roll’s return to the fashion scene underscores the cyclical nature of trends and the ongoing dialogue between past and present aesthetics, offering a unique opportunity to celebrate the richness of fashion history in contemporary dressing.
Leave a Reply