Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Bride Demands Her Bridesmaids Pay for Their Dresses She Bought for the Ceremony
We weren’t expecting a financial shock when my closest friend Emily asked us to be her bridesmaids; instead, we expected a happy day. Karma suddenly stepped in during the drama, putting our friendship to the test and making the wedding one to remember. Excitement was in the air in the bridal suite as Emily, the soon-to-be bride, fluttered around verifying specifics. She distributed exquisite bridesmaid dresses, each one a work of art with delicate lacework and pastel hues.
We were all thrilled by Emily’s dazzling smile as she saw James at the altar during the lovely outdoor ceremony. Even the pragmatic me started crying at the sincere promises. There was music and laughter throughout the event. Emily revealed something shocking to us at a private moment: she wanted us to pay her back $1,200 for each of the gowns. We hadn’t budgeted for this, which shocked me. A towering wedding cake that had been misordered at fifty kilograms came and caused a ruckus before we could reply. When Emily saw the enormous cake bill, she became anxious. As her bridesmaids, we spoke up and reassured her that genuine friendship isn’t based on financial gain.
We combined our resources to cover the cake, making the incident one to remember. Previous issues vanished as Emily and James danced together for the first time. The day, which was full of chaos and love, gave us insightful lessons about the power of friendship, humility, and giving. Notwithstanding flaws, the event turned into a treasured remembrance of unbreakable ties.
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