Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Fans worried Miley Cyrus in “in danger” after spotting bodyguard’s hidden move at Grammy Awards
It was a big night for singer Miley Cyrus last night as she took home her first ever Grammy Award.
However, this morning it wasn’t just Miley’s success that was being talked about online, but also the worrying idea that she may have been in danger.
Why? Well, some eagle-eyed speculators online have suggested that they saw “odd behavior” from her bodyguard which might imply that he was anticipating a threat of some kind.
Now, we feel it necessary at this point to make it clear that there is no evidence that Cyrus was in any danger, beyond what people are claiming to have seen in a video doing the rounds online.
Nevertheless, said clip has garnered so much attention that it just won’t do to ignore it. So, here goes.
The video in question comes from the red carpet at the 2024 Grammy Awards, which took place last night (February 4) and saw a number of musicians – like, a lot of them – win awards for their work over the past year.
The evening saw Taylor Swift win her fourth Album of the Year award, and featured a surprise appearance from Celine Dion as a presenter. Miley Cyrus also won her first ever Grammy, but it’s arguably a video trending on X that has become the most talked about point of the night where the 31-year-old is concerned.
As mentioned, footage of Cyrus on the event’s red carpet has gone viral. The clip, which shows the Wrecking Ball singer walking beside her bodyguard, who is carrying an umbrella, is only eight seconds long, but has already wracked up a mind-boggling 32 million views.
At first glance there isn’t much of anything to spot in the video – anything out of the ordinary, in any case – but take one look at what people are saying on X and you’ll be brought up to speed.
“Fake arm holding umbrella. So arm is under coat presumably with a weapon. Completely unnecessary at the Grammy Awards. This bodyguard is a clown. But in serious environments the fake arm is a common tactic,” one person commented.
“Auto firearm dressed as an umbrella?” another speculated.
“Pay close attention to Miley Cyrus’s bodyguard in this video at the Grammys all is not as it seems,” a third wrote.
A fourth added: “Did you catch the mysterious moves of Miley Cyrus‘s bodyguard at the Grammys There’s more to the story than meets the eye!“
Naturally there were others who took a less suspicious approach to the whole thing.
“It’s an umbrella weapon to rain lol! Not a gun,” one X user wrote.
Another added: “Miley Cyrus’s bodyguard is either carrying a gun disguised as an umbrella or is wearing a fake arm to disguise his real arm, again for security reasons. Bla, bla, bla. People are going nuts. It was raining. It’s an umbrella.“
“Tha narrative of a fake arm sounds good but let’s be realistic, it’s Miley Cyrus at the Grammies. This isn’t some world leader and I’m literally staring at his live hand holding an umbrella. It’s his juts him walking like he’s on a runway,” a third said.
Miley Cyrus – Flowers l Live Performance at Grammy Awards 2024
What do you think? Have you had a look at the footage? Let us know
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