McDonald’s, one of the largest fast-food restaurants in the globe, celebrated women and reminded them that they are all great in their own special ways by inverting its famous arches.
The company made the decision to flip Mickey’s arches on March 8, 2018, International Women’s Day, a “global day celebrating the social, economic, cultural, and political achievements of women.”
Many were so shocked by the transformation and thought they had visited a foreign planet that they conjectured it had anything to do with the company’s ongoing conflict with Wendy’s.
But they were completely wrong. Instead, the emblem has been flipped as part of a “celebration of women everywhere,” according to a spokeswoman.McDonald’s decided to update the signage of their Lynwood, California location while keeping their social media logos the same.
The “W”-shaped symbol was worn by employees on shirts and caps at the same time, and 100 restaurants countrywide provided special packaging with the logo.”For the first time in our brand’s history, we flipped our iconic arches for International Women’s Day to celebrate the amazing accomplishments of women everywhere, especially in our restaurants.” Wendy Lewis, Chief Diversity Officer at McDonald’s, stated.
A brand spokesperson, Lauren Altman, claims that the new design was created to honor women everywhere. “We have a long history of empowering women to advance and prosper in the workplace.”
We are pleased to announce that six out of ten restaurant managers in the US are now women. We’re proud of our variety,” she continued. The corporation will update its logo on all social media channels, and 100 websites will receive new “packaging, crew shirts, hats, and bag stuffers.”
McDonald’s isn’t the only company that supports gender equality and rewards women.In the past, Johnnie Walker released a “Jane Walker” bottle in honor of women, with $1 from the sale of each bottle going to organizations that promote women’s rights.”In society, gender conversations are still very important.”
And we believe that this is the perfect time to launch our Jane Walker logo and support progressive groups that share our values,” vice president Stephanie Jacoby of Johnnie Walker said.
“We are proud to honor the numerous accomplishments of women as well as everyone’s progress toward gender equality.”
One of the companies supporting the initiative was Brawny, which replaced the Brawny Man with a woman and donated $100,000 to Girls, Inc.
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The True Reason Why an Indian Man Has Been Holding His Arm Up Since 1973
“I don’t ask for much,” said this man who has held his arm up for 50 years now. We were deeply amazed by his extraordinary gesture, and upon discovering the real purpose behind it, we couldn’t help but eagerly share his story with our beloved readers.
Meet Amar Bharati.
A devoted Indian ascetic by the name of Amar Bharati has been tirelessly advocating for world peace for 50 years, all the while maintaining a remarkable gesture of raising his right hand in the air without ever lowering it.
A sadhu, which is a revered religious ascetic or holy individual in Hinduism (and occasionally in Buddhism and Jainism), is someone who has willingly renounced all worldly desires.
Mr. Bharati, previously a married man with three children who worked as a clerk in New Delhi, made a life-altering decision in 1970 when he resigned from his job and parted ways with his family and friends. His profound commitment led him to dedicate his existence to Shiva, one of the central deities of Hinduism, often referred to as “the primordial yogi.”
Next, he conceived a gesture that would become universally recognized.
Starting in 1973, he began raising his arm as a profound symbol of his unwavering devotion and as a powerful statement to actively advocate for peace and oppose conflicts worldwide. In his unconditional commitment, he endured excruciating pain for two long years, resulting in his arm losing all sensation and the muscles therein wasting away.
Indian sadhus frequently embark on the most rigorous forms of penance, demanding exceptional self-discipline, all in the pursuit of attaining liberation and enlightenment, referred to as Moksha in the Indian spiritual context.
Today, Bharati’s arm stands as a testament to his enduring resolve. It has become a mere skeletal structure, and his once-nails have transformed into spiraling claws.
In a candid interview, the wise sadhu shared his heartfelt message, saying, “I do not ask for much. Why are we fighting our sons among ourselves? Why is there so much hatred and enmity between us? I just want all Indians and the whole world to live in peace with each other.”
One can only fathom the immense pain he must have endured throughout his incredible journey. It is precisely these acts of extreme self-discipline and the underlying motivations behind them that have piqued the interest of individuals outside of India, even drawing the attention of historical figures such as Alexander the Great.
Mr. Amar has adapted to life with his raised arm.
He lives as if his arm is missing, using his other hand for everything, like eating, getting dressed, and bathing. Although it’s not easy, Amar firmly believes that this way of life brings him closer to Shiva and encourages people to think about being more peaceful in their daily routines.
“If you try to lower Bharati’s hand you will cause him real pain, not physical but spiritual, for he believes that his eternal salute does indeed promote world peace,” one of his acquaintances explained. Another individual addressed the practical aspect, pointing out that there’s a physical challenge as well. The cartilage in his elbow has dried out, making any attempt to move his arm a potential risk to his joint.
in his devoted pursuit of peace.
Before you go, make sure to read another article where we explain why rocking a peace sign in your photos can put you in danger.
Preview photo credit ERIC LAFFORGUE / Alamy Stock Photo
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