McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

There are hints that Pete Wicks and Maura Higgins might be secretly dating after they spoke up following a drunken kiss.

Pete Wicks and Maura Higgins shared a kiss at this year’s glamorous Pride of Britain event. The Mirror looks back at their flirty past, which includes cozy lunches and moments where they shared “intense” looks.

After months of rumors, Pete Wicks and Maura Higgins confirmed their relationship with a kiss, even though Pete had said earlier that night he was “single.” According to The Mirror, the two were seen kissing and getting close at the Pride of Britain afterparty at the Red Bar in London’s Grosvenor House Hotel.

This news probably won’t shock fans, as there have been rumors about Pete and Maura for a while. Meanwhile, Pete, 35, has also faced a lot of attention over his friendship with his Strictly Come Dancing partner, Jowita Przystal, because their strong chemistry made fans wonder if there was more going on. The Mirror looks back at Pete and Maura’s flirty history and their playful moments together.

Close Conversation
This isn’t the first time Pete and Maura seemed close at the Pride of Britain Awards. At the 2023 event, they were seen having a deep conversation and sharing looks that hinted at something more than just friendship.

Maura broke up with her Hollywood stuntman boyfriend, Bobby Holland Hanton, in March, and Pete, known for his playboy image, has been single for a while. Though he has a reputation as a womanizer, Pete has spoken openly about wanting to settle down. In a recent interview with The Times, he said, “I’m nearly 36. I want to get married and have kids. I’ve had many great opportunities, but what’s the point if I can’t share them with someone?” He also admitted that he’s not ready for a serious relationship yet because he’s still figuring himself out.

Maura has been a strong supporter of Pete. In September, she cheered him on when he released his memoir Never Enough: My Words Unfiltered by posting “Proud of you” on her Instagram story.

The two have also been seen having fun trying out dance moves on TikTok, with Maura getting into the spirit as Pete continues on Strictly Come Dancing.

Lunch Kiss
In August, Pete and Maura were spotted enjoying a cozy outdoor lunch at the Broadwick Soho Hotel. Even though it was a public place, they didn’t hold back when it came to kissing. Pete reportedly arrived about an hour after Maura, who was with friends. An eyewitness told The Sun that after sitting for a while, Maura leaned in for a long, passionate kiss with Pete, which was more than just a friendly peck. The source added that they could barely take their eyes off each other, with Pete keeping his arm around Maura all evening. They looked very much in love and weren’t trying to hide it.

Intense Looks
After photos of them in Soho went public, body language expert Judi James commented that they seemed “equally smitten” with each other, which is rare for celebrities. She told The Mirror that when famous reality stars like Maura and Pete start a relationship, it often looks one-sided or staged, where one person seems more interested than the other. But in their case, Judi noted that their eye contact and gazes at each other looked balanced and intense. This kind of connection is unusual for reality stars, as one usually looks captivated while the other might be distracted by cameras.

Making Light of Rumors
They also seem to be having fun with the rumors about their relationship.

Maura responded to the gossip with some playful humor by wearing a t-shirt featuring the photo that got everyone talking, along with the slogan “We can’t be friends.”

She wore the shirt while supporting Pete and his friend Sam Thompson during their live podcast recording at Hammersmith Apollo. Maura shared a picture of herself in the shirt on her Instagram Story and wrote, “Hilarious night… You smashed it!”

Podcast probe

Pete recently chatted with Olivia Attwood, a former star from TOWIE, on her podcast So Wrong It’s Right, where she asked him about his relationship with Maura. Olivia, 33, didn’t hold back and directly asked, “Your dating life. Maura Higgins?” Pete responded, “Me and Maura have known each other for a long time.”

Olivia kept pushing, saying, “You’ve had a kiss; we’ve seen it!” Pete replied, “No, you haven’t seen it.” Olivia wasn’t letting him off the hook, adding, “We’ve seen a picture of it.” She then asked, “Are you and your dance partner romantically involved?”

Pete burst out laughing and exclaimed, “My God!” Olivia said, “You don’t get awards by not asking the questions!” Instead of answering, Pete joked, “One of the biggest problems is my b******.” He added, “I have to wear Spanx… otherwise, Shirley will end up with a couple of black eyes!”


After party kiss

The pair kissed at the Pride of Britain awards ( Image: Daily Mirror)

Even though Pete and Maura haven’t talked much about their clear chemistry, people at the Pride of Britain Awards noticed their feelings for each other. Maura was seen giving Pete a sweet kiss on the nose, followed by a kiss on the lips.

An attendee told The Mirror that they overheard Pete talking about being single at the afterparty, despite their affectionate behavior. The guest said, “Pete did seem cozy with Maura at times, but he wasn’t shy about telling people he was single. He proudly declared he was single on the red carpet during interviews and even joked about not being in a relationship at the bar after the awards.”

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