McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Country singer Toby Keith dead at 62 following cancer battle

We’re heartbroken to confirm the tragic news about Toby Keith, just months after his last performance.Country singer Toby Keith passed away Monday at the age of 62 following a battle with cancer, his family announced on Tuesday, February 6.“Toby Keith passed away peacefully last night on February 5th, surrounded by his family,” the statement issued by his family read.“He fought his fight with grace and courage,” it continued. “Please respect the privacy of his family at this time.”The Should’ve Been a Cowboy singer was disclosed the news of having cancer in June 2022. Back then, he posted on his social media and left his fans devastated and praying for his well-being.“Last fall I was diagnosed with stomach cancer. I’ve spent the last 6 months receiving chemo, radiation and surgery,” he said in a June 2022 post on X (formerly Twitter). So far, so good. I need time to breathe, recover, and relax.“I am looking forward to spending this time with my family. But I will see the fans sooner than later. I can’t wait. -T.”

Keith was probably one of the most famous names in country music.

Along with establishing a very successful career, he could also brag with an impressive family life.

Throughout his life, and especially throughout his battle with cancer, his wife of forty years, Tricia Lucus, was by his side.

The two met at a bar while he and his band were performing and they spent the night dancing together. At the time, Lucus was a 19 years old working as an oil company secretary and had a child she was raising on her own.

Speaking of Keith, she said that what attracted her to him was that “he was one of those larger-than-life guys, full of confidence.”

The couple tied the knot on March 24, 1984, after three years of dating. Keith adopted Lucus’ daughter and the two had children on their own.

Toby Keith and his wife, Trisha Lucas, at the 2023 People’s Choice Country Awards. Credit: Tammie Arroyo / Variety / Getty

Even before his diagnosis, Keith was an advocate about cancer research and in 2016 he established the Toby Keith Foundation to help provide children with cancer with housing for free.

At the People’s Choice Country Awards last September, where he received the Country Icon Award, the country singer icon shared insights into his treatment journey, describing it as a “roller coaster” experience.

Toby Keith pictured in 2014. Credit: Ethan Miller / Getty

His loss is immense. The world of music lost a legend, but his legacy would continue to live on. His resilient spirit would continue to inspire many more generations. May he rest in peace.

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