Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
This Lady Is Married To One Of The Most Beautiful Actors In The World
It’s just that by now, we’re used to seeing certain Hollywood romance tropes repeatedly.There are the young, cute couples who aren’t shy about promoting their blossoming romance on social media; the co-stars who have secret on-set affairs while being probed for adultery; and the old man in his sixties or seventies who is openly romancing a young, gorgeous woman half his age.We observe these paradigms without questioning them and come to accept them as the standard.Pierce Brosnan’s professional contemporaries, along with the general public, assumed he would finish dead last in this competition.Despite being a good fit, he boldly and creatively disproved all the assumptions being made about him.He’s been married to Keely for twenty years, and they’ve been together long enough to start a family.
Having Keely in his life at the proper time gave him the boost he needed to embark on the challenging, yet rewarding, role of motherhood.“Her friends offered her weight-loss surgery. However, I adore every curve in her physique. She is the most beautiful woman in my eyes. Additionally, she gave birth to our five children,” says Pierce Brosnan.They adopted Pierce’s two boys, Dylan and Paris, and tied the knot in 2001 in Pierce’s homeland.They’ve been together for twenty wonderful years, and their love for one another has only deepened in that time.Last week, Pierce gave his wife a touching 20th anniversary letter in which he wished her “Happy anniversary my dear Keely, my love forever increases with you” and included two photos of the couple taken 20 years apart to illustrate the wonderful development of their relationship.
The public constantly seems to find something negative to say about the couple, even though there is no reason for them to do so.The hostility seems to be directed towards Keely’s physical appearance, especially her weight. The public at large appears to be startled and outraged.Pierce’s mistake was to marry an idealized version of his own age and physical attractiveness.Someone who doesn’t fit the size 0 mold and has a normal body type rather than looking like a bombshell If he is so wealthy and powerful, why does he choose to marry a common woman who is apparently below his social status?His feelings for her invalidate sexist views on the value of women.It’s easy to forget that one might defy beauty standards by putting on weight. No one forces you to exist in a society where your success is measured by how well you blend in and howlittle of an impact you have on those around you.Growing older means prioritizing different things, and you could find that you no longer need validation from others to feel secure in yourself.Pierce has said that he likes Keely more for who she is than for how she looks.If you’re serious about someone, you’ll be willing to change as they do and adapt your views as they develop.
If love were simple, we wouldn’t have spent millennia trying to figure it out.
Pierce revealed in an interview that several of their acquaintances had suggested that his wife get weight loss surgery, but the former James Bond is unwavering in his admiration for her in spite of her size.
He is completely indifferent to the idle rantings of internet strangers about his girlfriend’s body, which he likes in all its imperfect glory.
Pierce went out of his way to say that he has always had a thing for Keely because of her sweet nature and generous spirit.
“In the past, I actually loved her for her person, not simply for her beauty, and now I’m loving her even more that she is my children’s mother, and I am extremely proud of her, and I always aim to be worthy of her love,” he stated on Hollywood Star.
Pierce has no right to defend his desire for her after 20 years or even to reply to the insult.
But it’s so sweet to watch an elderly couple show their love for one another.
Pierce’s decision to stay with the same woman and continue their relationship stands out as oddly defiant because it is so common for older Hollywood superstars to get connected with attractive, young ladies who are around thirty years their junior.
It once again calls attention to the excessive expectations placed on women’s bodies and appearances; women are told that they must never “let themselves go” and that they must constantly be more gorgeous than men in order to “deserve” love. Any time they act out of character, they give guys carte blanche to pursue other women.
Pierce values his wife more for the role she has played in his life than for her physical attractiveness.
She pulled him out of his despair, allowing him to develop and find his place in a harsh and unforgiving world. It’s not unexpected that the couple is still going strong.
In the face of criticism, love has no chance.
When it comes to their commitment to one another, Keely and Pierce don’t give a hoot about what others think.
As you become older, you realize that it’s not principles but rather a shared understanding of the world and each other that sparks attraction and desire.
When you spend time with someone, it’s not just because they make you feel good physically; it’s also because you wouldn’t want to be with anybody else.
It doesn’t mean you can’t fall in love with them again; it just means you appreciate them beyond their physical looks and traditional standards of beauty.
Pierce’s love for Keely demonstrates that one need not care what others think.
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