Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Fans Rejoice as People’s 2023 Sexiest Man Alive Is Revealed: ‘Finally Someone Worth It!’
Votes for People’s 2023 Sexiest Man Alive have been cast, the verdict is in, and the recipient has been revealed.
One of the heartthrob stars in the cover image has taken the title for this year.
His loving wife was incredibly supportive and even helped style his silver hair.
This year’s winner for People’s Sexiest Man Alive has been unveiled. One of the dashing stars in the cover photo is the well-deserving recipient of the title.
Throughout his illustrious career in Tinseltown, the star has always been known to catch the public’s attention because of his acting talents and his dashing good looks. In fact, during his time on the popular medical drama TV show he starred in, he garnered the name McDreamy.
Given his rep as a heartthrob in Hollywood, it’s no wonder he scored the esteemed media outlet’s title. As part of the officiation, the famous actor conducted a photo shoot with the magazine and sat down to talk with them about how he felt:
“I was completely shocked, and then I laughed. And I was like, ‘You’re kidding me. This is a joke, right?’”
He had been traveling on a plane from New York to Maine in the early morning when his phone rang, and he received the good news. For ten times, he was always featured as a runner-up until he finally managed to snag the title this year.
Besides the bump to his ego and having fun with the stature, the winner also spoke about being able to use the platform to promote positive work. Although he said his family thought he was joking at first and laughed when he told them, they were super excited and proud nonetheless, especially his biggest supporter: his loving wife.
When she found out her husband had won, she could not stop gushing over him and the wonderful news. The incredibly supportive wife even assisted with styling her husband’s hair for the photoshoots and interviews he did for the occasion. She took to her Instagram Story to boast about how proud she is of him via a series of photos and shared:
“Loved being a part of this insanely fun ride with you…What a title! You truly are my sexiest man alive…”
Fans Rejoice over People’s 2023 Sexiest Man Alive and Expressed How Well Deserved the Actor’s Win Is
The Hollywood silver fox who won People’s 2023 Sexiest Man Alive title is Patrick Dempsey, 57, and his doting wife, Jillian Fink, is not the only one super excited about him winning the title. When the public learned Dempsey won, many could not stop saying how well-deserved his win was.
Dempsey’s fans swooned over how gorgeous he is and expressed excitement over his title. Many also commented on how long overdue his win was and stated:
“ finally someone worth it!”
In line with many speaking out about how long they had been waiting for Dempsey to win, others mentioned how unwavering his good looks are. Another fan even went so far as to say that they believe Dempsey should stay as the title holder indefinitely.
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