Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Boiling Eggshells: Save Money and Help the Environment
Ever wonder how many eggshells people throw away in the trash? It really is a lot! However, did you realize that boiling these inconsequential-looking shells can really result in financial savings? It’s also a fantastic technique to lessen trash and contribute to environmental preservation. Now let’s explore the several advantages of reusing eggshells!
Eggs: A Powerhouse of Nutrition
In addition to being tasty and adaptable, eggs are also a great source of important nutrients. They include excellent sources of lipids, proteins, vitamins, and minerals, making them a full meal. About 6 grams of protein may be found in one egg, which is an essential component for sustaining muscle mass and meeting your daily dietary requirements. Protein is essential for maintaining a healthy immune system in addition to being necessary for muscles.
Cracking the Secret Code of Eggshells
Let’s now discuss eggshells. Though many of us just toss them out without giving them any thought, these “throwaways” actually have a lot to give. The main component of eggshells is calcium carbonate, which is also a component of antacid drugs. This implies that they may be a fantastic supply of calcium, a mineral that is necessary for healthy bones.
Eggshells may readily have the calcium extracted from them by boiling them, which makes for an inexpensive, natural, and DIY calcium supplement. Because strong bones become ever more dependent on calcium as we age, this is especially advantageous for elderly folks.
Easy Steps for Recycling Eggshells
Are you prepared to start maximizing your eggshells and cutting costs? Here’s a short, detailed how-to:
Gather and tidy: After giving empty eggshells a thorough rinse, let them air dry.
Crush the shells: Using a food processor or mortar and pestle, break the shells into little pieces once they have dried.
Bring the crushed shells to a boil by putting them in a pot with water and covering them. Simmer it for ten to fifteen minutes.
Strain and cool: To get rid of any shell bits, strain the liquid after it has simmered. Let cool completely before putting it in a fresh bottle or jar.
Utilize and delight in: You can now utilize your own calcium supplement. Take one tablespoon of the liquid every day, stir it into your preferred drink, or incorporate it into your meals.
Reduce Spending, Protect the Environment, and Boost Your Health
Not only is boiling eggshells a cost-effective decision, but it’s also an environmentally beneficial one. You can obtain a natural calcium supply that promotes bone health and general wellbeing by recycling these shells. Thus, keep in mind to save and repurpose the eggshells the next time you crack open an egg!
Leave a Reply