I seriously had no clue about this!

For many, the Heinz ketchup bottle is a staple in kitchens and restaurants worldwide. But have you ever noticed the small ‘57’ embossed on its neck? This seemingly random number has puzzled consumers for decades, leading to all sorts of speculation.

Is it the number of ingredients? The number of countries Heinz operates in? Or just a decorative element? The truth is even more fascinating. Understanding the story behind the ‘57’ not only deepens our appreciation for Heinz products but also provides a glimpse into one of the most brilliant branding strategies in the food industry.

The Origins of the ‘57’ and Its Historical Significance

The famous ‘57’ traces back to Henry J. Heinz, the founder of the H.J. Heinz Company in the late 19th century. In 1896, while riding on an elevated train in New York, he noticed an advertisement for “21 Styles of Shoes.” This marketing tactic intrigued him—he believed a number could create a sense of variety and exclusivity.

At the time, Heinz was producing more than 60 different products, yet he deliberately chose ‘57’ as the magic number. Why? Simply because he liked how it sounded. He considered it to be memorable and catchy, creating the now-iconic slogan “57 Varieties.”

Though the number never reflected the actual product count, it quickly became synonymous with quality, variety, and innovation—a clever marketing move that stood the test of time.

Video : The Story Behind Heinz Ketchup

The Evolution of Heinz Branding and the Role of the ‘57’

The ‘57’ Varieties branding became a key element of Heinz’s identity, reinforcing the idea of endless product diversity and consistent quality. Over the decades, Heinz introduced hundreds of products, but the number 57 remained untouched—a symbol of its legacy.

From advertisements to packaging, the ‘57’ appeared everywhere, making it an instantly recognizable brand marker. As Heinz expanded across the globe, the ‘57’ stood strong, creating an emotional connection with consumers who associated it with trust and excellence.

Even today, despite Heinz offering over 5,700 products worldwide, the company still proudly displays ‘57 Varieties’—proving that a great marketing idea never dies.

How to Use the ‘57’ to Get Ketchup Out Smoothly

Beyond branding, the ‘57’ on the Heinz bottle serves a hidden practical purpose—but few people know about it!

If you’ve ever struggled with getting ketchup out of a glass bottle, you’re not alone. Many resort to shaking, squeezing, or even using a knife to scoop it out. However, Heinz secretly built a solution into the design.

Here’s the trick:

  • Locate the ‘57’ on the bottle’s neck.
  • Tilt the bottle at an angle.
  • Firmly tap the ‘57’ with your hand.

This spot is what Heinz calls the “sweet spot”, designed to optimize the flow of ketchup. Instead of pounding the bottle’s bottom, applying gentle pressure at this point breaks the vacuum seal, allowing ketchup to slide out smoothly and effortlessly.

Common Misconceptions About the ‘57’ on Heinz Bottles

Despite its clear marketing history, many people have come up with their own interpretations of what the ‘57’ actually means. Here are a few of the most common misconceptions:

  • “The ‘57’ represents the number of ingredients in Heinz ketchup.”
    • False! Heinz ketchup actually contains only a handful of ingredients, including tomatoes, vinegar, sugar, and spices.
  • “It refers to the number of countries where Heinz products are sold.”
    • While Heinz is available in over 200 countries, the number ‘57’ was chosen long before the brand expanded globally.
  • “There were originally 57 varieties of Heinz ketchup.”
    • Another myth! Heinz has always sold a wide range of products beyond ketchup, even in its early days.

This confusion highlights the power of branding—when something is marketed well, people attach meaning to it, even if it isn’t factual!

Video : How Heinz Tomato Ketchup Is Made

The Cultural Impact of the ‘57’ in Popular Media

Over time, the ‘57’ on Heinz bottles has become a cultural icon, appearing in movies, TV shows, and even everyday slang.

  • It has been referenced in classic films and TV series, symbolizing nostalgia and American food culture.
  • Many comedians and talk show hosts have joked about the Heinz bottle struggle, making it a fun pop culture reference.
  • The ‘57’ has even inspired parodies and product adaptations, proving its impact beyond just the kitchen.

Few marketing gimmicks have lasted over a century, but the ‘57’ remains one of the most recognizable numbers in branding history.

Why the ‘57’ Still Matters Today

Heinz has evolved significantly since its founding, with new product innovations and marketing strategies. However, one thing has never changed—the ‘57’.

This small, seemingly random number continues to:

  • Reinforce Heinz’s long-standing heritage
  • Create instant brand recognition worldwide
  • Add a fun and interactive element to the product
  • Spark curiosity among new generations of consumers

Even as Heinz bottles change with time—moving towards squeeze bottles and new packaging—the ‘57’ will likely always remain, ensuring its place in branding history.

Conclusion: The Enduring Legacy of the ‘57’ on Heinz Ketchup Bottles

At first glance, the ‘57’ on a Heinz ketchup bottle might seem like just another design detail. But in reality, it’s a brilliant marketing move, a historical symbol, and a hidden functionality trick all in one.

From its origins in 1896 to its modern-day impact, the ‘57’ has remained an iconic part of Heinz’s identity, representing variety, quality, and tradition.

Next time you reach for a Heinz ketchup bottle, take a moment to appreciate the history and branding genius behind that small embossed number. And if you’re struggling to get the ketchup out? Just tap the ‘57’ and let Heinz’s century-old secret work its magic!

My Stepmom Gifted Me a Funerary Urn for My 17th Birthday

As Lila was ready to celebrate her 17th birthday, she received an unexpected and creepy gift from her stepmother: a pink funerary urn. Like the type you keep ashes in? Yes, that’s the one. But that’s not all! Lila learns that her college fund was given to Monica to open her salon. What will Lila do?

Let me tell you, I’ve been sitting on this one for a few days, just trying to make sense of what went down.

I always thought my stepmom, Monica, was the worst, though not Disney villain evil. She was the kind of person who talks over you, forgets your birthday, and calls you “kiddo” when you’re practically an adult.

A smiling teenage girl | Source: Midjourney

A smiling teenage girl | Source: Midjourney

But, what she pulled on my 17th birthday? It shattered whatever shaky truce we had.

At least, that’s what I thought. Turns out, things weren’t exactly what they seemed.

Here’s how it all went down.

My mom, Sarah, died when I was ten, and after that, it was just Dad and me. We were a solid team. The type of team that has pizza for dinner half the week, late-night movies, and this unspoken agreement that we’d always have each other’s backs.

Two boxes of pizza on a coffee table | Source: Midjourney

Two boxes of pizza on a coffee table | Source: Midjourney

Then came Monica, about three years ago.

At first, she wasn’t horrible; she was just… there. Like a stray cat that never leaves, so you have no choice but to adopt it. Monica moved into our house, took over the bathroom with her fifty bottles of face serums and creams, and slowly pushed her way into my dad’s world.

Monica had big dreams of opening a hair salon, which was fine. I wasn’t against people having dreams. I had my own dreams waiting for me, but she treated me like I was just this annoying piece of furniture that came with the house.

A woman's vanity | Source: Midjourney

A woman’s vanity | Source: Midjourney

Honestly, I was counting down the days until I could escape to college.

Dad had promised me since middle school that there was a college fund waiting for me.

“Don’t worry, sweet girl,” he told me. “Your mom and I put together the fund when you were five. There’s more than enough, and every year on your birthday and Christmas, I add more.”

A smiling little girl | Source: Midjourney

A smiling little girl | Source: Midjourney

“Thank you, Dad,” I said. “I just want to study and make something of myself, like Mom said.”

“You only have to worry about your grades, Lila,” he said. “I’ll handle the rest.”

Naturally, I worked my butt off in school, knowing that in a few years, I’d be out of here.

A smiling man | Source: Midjourney

A smiling man | Source: Midjourney

College was my golden ticket, and no one — not even Monica — would stand in my way.

At least, that’s what I thought.

On the morning of my 17th birthday, I came downstairs expecting the usual lukewarm effort. By lukewarm, I mean a sad card, some pancakes, and Monica forgetting my favorite syrup. Dad was at work, so it was just Mon and I.

A plate of pancakes and a card on a table | Source: Midjourney

A plate of pancakes and a card on a table | Source: Midjourney

She handed me a gift bag, which was already weird because Monica wasn’t exactly the thoughtful or sentimental type.

“Happy Birthday, kiddo,” she said, flashing one of her tight-lipped smiles.

I wasn’t expecting much, but I sure as hell wasn’t expecting this.

I reached inside the bag and pulled out… an urn.

A shocked teenage girl | Source: Midjourney

A shocked teenage girl | Source: Midjourney

A funerary urn.

You know, the kind that people store ashes in. Cold, heavy, and, well, pink. It was pink.

I just stared at it, my brain short-circuiting.

“What the hell is this?” I asked, holding the urn like it was cursed.

A pink funerary urn | Source: Midjourney

A pink funerary urn | Source: Midjourney

Monica leaned against the kitchen counter, smug as ever.

“It’s symbolic,” she said as if that explained anything.

“Symbolic of what?”

Monica’s grin widened.

A smiling woman in a kitchen | Source: Midjourney

A smiling woman in a kitchen | Source: Midjourney

“It’s time to bury your dreams of college, kiddo. Your dad and I talked about this, and we decided to put the college fund to better use.”

“Better use?” I asked, a cold shiver running through me.

“Yep. We’re investing it in my hair salon. College is a gamble, Lila. A business? That’s something real, sweetie.”

A hair salon being renovated | Source: Midjourney

A hair salon being renovated | Source: Midjourney

She sipped her coffee like she’d just said the most reasonable thing in the world.

I was frozen in place, trying to make sense of what I’d just heard. Had they really taken my future, everything I’d worked for, and sunk it into Monica’s salon dream?

“How could you do this?” I whispered.

Monica just smiled, a little too pleased with herself.

A shocked teenage girl | Source: Midjourney

A shocked teenage girl | Source: Midjourney

“Life’s full of disappointments, kiddo. Better get used to it now,” she said.

Wow.

That was it. I was done. I ran upstairs, slamming the door behind me so hard that the walls shook.

I cried so hard it hurt. What else could I do? Everything I had been holding onto was gone, and the only person I thought I could count on, Dad, had let this happen.

An upset teenage girl | Source: Midjourney

An upset teenage girl | Source: Midjourney

My mom wanted me to get out and make something of myself. And now? It was all over.

The next few days were a blur. I didn’t speak to Monica or my dad unless I absolutely had to. Every time I looked at that stupid urn sitting on my desk, my stomach twisted.

I couldn’t even bring myself to throw it out. It felt like some kind of morbid evidence. Like proof of the betrayal I didn’t see coming.

A pink funerary urn on a desk | Source: Midjourney

A pink funerary urn on a desk | Source: Midjourney

At school, my friends tried to cheer me up.

“Maybe she thought it was funny, Lila,” my friend Kira said. “Like, who really knows what Monica is thinking?”

“And anyway, there’s nothing stopping you from throwing it out! Just do it! Don’t overthink it,” Mel said.

Three teenage girls | Source: Midjourney

Three teenage girls | Source: Midjourney

But still, I couldn’t focus on anything other than the fact that Monica was prancing around, acting like she was the queen of the house, while I sat there with no future.

Then, a few days later, something strange happened.

When I got home from school, there was a note on my desk. Not in an envelope, just folded, with my name written in Monica’s messy handwriting.

A woman sitting on a couch | Source: Midjourney

A woman sitting on a couch | Source: Midjourney

Meet me at the salon at 6 P.M. tonight. No questions. Just trust me. -M.

I almost laughed out loud. Trust her? Yeah, right.

But something about the note gnawed at me. Maybe it was the fact that I wanted to confront her one last time, tell her exactly what I thought of her.

Against my better judgment, I decided to go.

A note on a table | Source: Midjourney

A note on a table | Source: Midjourney

When I got to the salon, the lights were off, and the front door was unlocked.

I hesitated for a second, wondering if this was some elaborate prank. But curiosity got the best of me.

I stepped inside, and there they were. Monica and my dad, standing side by side, both grinning widely.

“Surprise!” Monica shouted, throwing her arms up like this was the happiest moment of her life.

The entrance to a salon | Source: Midjourney

The entrance to a salon | Source: Midjourney

I just stared at them, completely lost.

“What is this?”

Monica stepped aside, and that’s when I saw it — a shiny, brand-new sign mounted on the wall.

Dream Cuts: A Scholarship Fund in Honor of Sarah

I blinked, feeling like the room was tilting on its axis.

A hair salon | Source: Midjourney

A hair salon | Source: Midjourney

“What… what is this?”

Monica smiled, but it wasn’t her usual smug grin. This one was softer, almost real.

“We didn’t use your college fund, kiddo. It’s all still there. The salon? It’s not just for me. It’s for you, too. For other kids like you, too.”

I couldn’t breathe.

A smiling woman | Source: Midjourney

A smiling woman | Source: Midjourney

“But then, why would you make me think otherwise?” I asked.

Monica winced, putting her hand on her head.

“Yeah, so, the urn thing… That was not my best idea. I thought it’d be motivational, like, bury the past and embrace the future. You know? But it turns out that it was just creepy.”

A woman with her hand on her head | Source: Midjourney

A woman with her hand on her head | Source: Midjourney

I stared at her, speechless.

My dad stepped forward, wrapping an arm around my shoulder.

“We’ve been planning this for months, Lila,” he said. “Your mom always wanted to help kids get to college. This salon is going to fund scholarships. For you and for others in her name.”

“The salon has been my dream, Lila,” Monica said. “But it was never going to come at your expense. This way, a great portion of all our profits in the future will go to the fund.”

A smiling man | Source: Midjourney

A smiling man | Source: Midjourney

I didn’t know what to say.

Or what to think.

Just that I felt a warm haze take over me.

Monica laughed softly.

“I’m not a monster, darling,” she said. “I just didn’t want you to think that I was trying to take over your mom’s role.”

A smiling woman | Source: Midjourney

A smiling woman | Source: Midjourney

For the first time in a long time, I smiled.

It wasn’t perfect, but things with Monica probably never would be. But, at that moment, standing in the middle of a salon named for my mom’s dream, I realized that she wasn’t trying to ruin my life.

She was trying to build something bigger than any of us.

A smiling teenage girl | Source: Midjourney

A smiling teenage girl | Source: Midjourney

And somehow, against all odds, it felt like a new beginning.

And yeah, I kept the urn. But I planted white peace lilies in it, thinking it would be symbolic after all. And who knows, maybe I’ll take the urn to college.

What would you have done?

Peace lilies planted into a pink funerary urn | Source: Midjourney

Peace lilies planted into a pink funerary urn | Source: Midjourney

If you enjoyed this story, here’s another one for you |

I Transferred $24K to My Daughter for Her College Tuition, Only to Discover She Never Enrolled — What She Spent It On Made Me Pale

Caroline had been saving for her daughter’s college fund since Angela was born. But after a classmate of Angela’s reveals that Angela is not actually enrolled in college, Caroline must uncover what her daughter is doing and what she used the money for.

Children are always going to break your heart. This was something that I learned the hard way after trusting my daughter, Angela, completely.

A close-up of a smiling girl | Source: Midjourney

A close-up of a smiling girl | Source: Midjourney

Since Angela was born, I have been saving for college. I needed to know that irrespective of what life threw my way, I would be able to educate my child.

“I think you can wait until she’s a little older,” my husband, Holden, said. “We can do it together.”

“You can add to her college fund later,” I said, looking at my baby girl. “But I’m going to start from next month. I wasn’t able to study, Holden. And it was because we didn’t have the opportunity to do so. Angela is going to get that opportunity.”

A smiling baby girl | Source: Midjourney

A smiling baby girl | Source: Midjourney

“Okay, Caroline,” my husband said. “You start it now, and I’ll add to it in a year. The house will be paid off, and I’ll be able to put that money into the fund.”

This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.

The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.

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