How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

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Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

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Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

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Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

https://embed.gettyimages.com/embed/830478964?et=TzWf9FZJTBxqZjS3aeguJw&tld=com&sig=zdX5Bn_LVBpTG5cKBAqAqUaMxUcINSVIG87VhrEF2uk=&caption=true&ver=1

Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

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Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

My Granddaughter Kicked Me Out of the Apartment I Gifted Her — So I Gave Her a Reality Check

My granddaughter Emily kicked me out of my apartment, claiming it was hers. Little did she know, her “perfect” fiancé, Tom, had a dark secret that would turn our lives upside down and teach us both a hard lesson about trust and family.

It’s been a tough journey since my son and his wife died in that terrible car crash six years ago. I’ve raised my granddaughter, Emily, since she was 16. Wasn’t a walk in the park, but we managed.

An elderly woman interacting with a teenage girl | Source: Pexels

An elderly woman interacting with a teenage girl | Source: Pexels

Last Tuesday, Emily burst into our apartment, beaming. “Grandma! Guess what?”

I looked up from my crossword puzzle. “What’s got you so excited?”

“I’m engaged!” She thrust her hand out, showing off a flashy ring.

I felt my stomach drop. “Engaged? To whom?”

“Tom! We’ve been dating for two months. He’s perfect!”

I set my pen down. “Two months? That’s awfully fast, don’t you think?”

Emily’s smile faded. “Why can’t you just be happy for me?”

“I’m just concerned. What about your studies?”

A grandmotherly figure reacting with concern | Source: Pexels

A grandmotherly figure reacting with concern | Source: Pexels

She waved her hand dismissively. “College isn’t for me. I’m dropping out.”

“Emily, you can’t be serious. Education is crucial.”

“For what? I’m gonna be married. Tom will take care of me.”

I frowned. “And if something happens? If he leaves?”

“He won’t,” she snapped. “Why are you being so negative?”

I sighed. “I’m just looking out for you, dear.”

“Well, don’t. Oh, and by the way, I need you to move out.”

I blinked, sure I’d misheard. “Move out? Of where?”

“This apartment. It’s mine now.”

A defiant-looking young woman | Source: Pexels

A defiant-looking young woman | Source: Pexels

“Emily, I said you’d inherit it after I pass away.”

She shrugged. “Same difference. I need it now.”

I couldn’t believe what I was hearing. “Where am I supposed to go?”

“Not my problem,” she said, checking her phone.

“Emily, this is ridiculous! You can’t just kick me out!”

She barely looked up from her ever-present phone. “Watch me. I want you gone by tomorrow.”

A young woman looking at her mobile phone | Source: Pexels

A young woman looking at her mobile phone | Source: Pexels

I tried reasoning with her, but it was like talking to a brick wall. That night, I barely slept, my mind churning with worry and disbelief.

The next day, Emily literally shoved me out the door. “Time’s up, Grandma. Tom’s moving in tonight.”

Standing in the hallway with a hastily packed bag, I pleaded, ‘Emily, please. Let’s talk about this.’

She rolled her eyes and dismissed me with a curt, “There’s nothing to talk about. Bye.” Then the door slammed shut in my face.

I spent the night in the hallway, still in shock. How could my own granddaughter do this?

A sad-looking elderly woman, deep in thought | Source: Pexels

A sad-looking elderly woman, deep in thought | Source: Pexels

In the morning, I went to the store and bought a new outfit so I could make myself presentable to see a lawyer. We filed a lawsuit to reclaim my apartment, but I had something else in mind to teach Emily a lesson.

I called my sister, Beatrice, who lived in another town. “Bea? It’s Evelyn. I need a favor.”

“What’s wrong? You sound awful.”

I explained the situation, and Bea was livid. “That ungrateful little… Of course, you can stay here. Get yourself over here, and we’ll figure this out.”

After taking the bus to Bea’s and settling there, I rang up my colorful old friend Fiona. She runs a PI firm.

An elderly woman placing a mobile phone call | Source: Pexels

An elderly woman placing a mobile phone call | Source: Pexels

“Fi, I need your expertise. Can you look into Emily’s fiancé?”

“Sure thing, Ev. What’s his name?”

“Tom. That’s all I know. But I’ve figured out how to find him on social media channels — my granddaughter taught this old dog some new tricks.”

“Text me whatever you have on him and give me a few days. I’ll see what I can dig up.”

“Okay, will do, Fi, thank you,” I replied.

An elderly woman talking on a mobile phone | Source: Pexels

An elderly woman talking on a mobile phone | Source: Pexels

While Fiona investigated, I called the lawyer about my apartment and told him to hold fire on the lawsuit to reclaim it.

“It’s pretty clear-cut,” the lawyer said. “The apartment’s in your name. She has no legal right to it.”

“I just hope it doesn’t come to that. I want to talk sense into her first,” I replied.

Three days later, Fiona called back. “Ev, I’ve got bad news. This Tom character’s a real piece of work.”

A tech-savvy older woman operating a mobile phone | Source: Pexels

A tech-savvy older woman operating a mobile phone | Source: Pexels

“How so?”

“He’s conned at least four wealthy women in the past three years. Left them broke and broken-hearted.”

My blood ran cold. “Are you certain?”

“Absolutely. I’ve got all the evidence right here.”

I thanked her and hung up. Poor Emily had no idea what she was walking into.

The wedding day arrived faster than I expected. I showed up at the venue with Fiona, clutching a folder of evidence.

Emily spotted me and stormed over. “What are you doing here?”

A woman in bridal dress, looking defiant | Source: Pexels

A woman in bridal dress, looking defiant | Source: Pexels

“Trying to stop you from making a huge mistake.”

“You weren’t invited!” she hissed.

I held up the folder. “Emily, Tom’s not who you think he is. He’s after your money.”

Her face paled. “What are you talking about?”

“He’s done this before. Multiple times.”

Emily snatched the folder from my hands and started flipping through it, her hands trembling. “This… this can’t be right.”

Just then, Tom appeared, his face contorted in anger. “Baby, what’s going on?” he demanded.

A man in a suit, gesticulating angrily | Source: Pexels

A man in a suit, gesticulating angrily | Source: Pexels

Emily spun around, her eyes flashing with hurt and anger. “Is this true? Are you just using me?” she demanded, her voice quivering with emotion.

Tom’s smile faltered, his facade cracking. “Of course not. Who told you that nonsense?” he asked, a hint of desperation creeping into his tone.

“It’s all here,” Emily said, her voice shaking as she thrust a document towards him. “Proof of what you’ve done.”

Tom’s eyes darted around the room, panic setting in. Without warning, he bolted for the exit, leaving stunned silence in his wake.

A man in a suit and tie, walking hastily | Source: Pexels

A man in a suit and tie, walking hastily | Source: Pexels

Emily sank into a nearby chair, her body wracked with sobs. As guests started murmuring and filing out, I sat beside her, wrapping an arm around her trembling shoulders. “I’m so sorry, sweetie,” I whispered, feeling utterly helpless.

She looked up at me, mascara streaking down her face. “What do I do now?” I asked, my voice barely above a whisper.

“We’ll figure it out together,” I assured her, squeezing her hand gently.

A downcast bride sitting in a chair | Source: Pexels

A downcast bride sitting in a chair | Source: Pexels

***

A few days after I returned to the apartment, Emily called in a panic from work. “Grandma, I’m in deep trouble! The bank just called. Tom maxed out my cards and took out loans in my name. I don’t know what to do. I owe so much.”

I took a deep breath. “You need to face this head-on. Get another job. Sell what you can.”

“But that’ll take forever!” she wailed.

“Sometimes that’s how it goes,” I said firmly. “When you come home this evening we’ll talk this over and figure it out.”

Emily nodded slowly. “You’re right. I’ve been terrible to you. I’m so, so sorry.”

A woman sitting on a chair, holding her head in despair | Source: Pexels

A woman sitting on a chair, holding her head in despair | Source: Pexels

“I forgive you,” I said. “But it’s time to grow up.”

***

Over the next few months, Emily worked herself to the bone. She waited tables and worked retail. She also sold most of her possessions.

We settled back into our usual routine in the apartment. Emily kept working and even started taking some online classes.

“I never realized how hard it is to make money,” she said one day over dinner.

A young woman looking to her left in a kitchen | Source: Pexels

A young woman looking to her left in a kitchen | Source: Pexels

I nodded. “It’s not easy, but it’s rewarding. You’re doing great, Emily.”

She smiled. “Thanks, Grandma. For everything.”

Six months after the wedding-that-wasn’t, we sat on the balcony sharing a pot of tea.

“Grandma?” Emily said. “I never properly thanked you. For everything.”

I patted her hand. “You’re welcome, dear. I’m proud of how you’ve handled things.”

An elderly woman holding the hands of a younger companion | Source: Pexels

An elderly woman holding the hands of a younger companion | Source: Pexels

She smiled. “I couldn’t have done it without you. I was such a brat before.”

“You were,” I agreed. “But you’ve really turned things around.”

Emily nodded. “I have. And I swear, I’ll never take you for granted again.”

“I know you won’t,” I said. “You’ve learned a valuable lesson.”

“Several, actually,” Emily laughed. “Never trust a guy with a too-perfect smile, always read the fine print, and grandmas know best.”

I chuckled. “That about sums it up.”

An elderly woman smiling gently | Source: Pexels

An elderly woman smiling gently | Source: Pexels

“Seriously, though,” Emily continued, “I can’t believe how blind I was. Tom seemed so perfect.”

“That’s often how con artists operate,” I explained. “They tell you exactly what you want to hear.”

Emily sighed. “I just feel so stupid.”

“Don’t,” I said firmly. “You’re not the first to fall for someone like that, and you won’t be the last. What matters is how you handle it afterward.”

She nodded. “I guess. It’s just… I had all these dreams, you know? A big wedding, a perfect life. Now I’m working two jobs and taking night classes.”

A young woman looking thoughtfully out of a window | Source: Pexels

A young woman looking thoughtfully out of a window | Source: Pexels

“And you’re all the stronger for it,” I pointed out. “You’re building a real future now, not a fantasy.”

Emily smiled. “You’re right. It’s hard, but it feels good. Like I’m actually accomplishing something.”

“You are,” I assured her. “I’m so proud of you, Emily.”

As we watched the sun dip below the horizon, I felt a sense of peace come over me. We’d been through hell and back, but our bond was stronger than ever. Sometimes, tough love is exactly what’s needed.

A sunset over a neighborhood dominated by apartment blocks | Source: Pexels

A sunset over a neighborhood dominated by apartment blocks | Source: Pexels

Emily leaned her head on my shoulder. “I love you, Grandma.”

“I love you too, sweetie,” I replied, wrapping an arm around her.

We sat there in comfortable silence, watching the stars come out. It wasn’t the future either of us had imagined, but it was ours, and we’d face it together.

What would you have done?

If you enjoyed this story, here’s another one about a grandmother who set a marriage deadline for her granddaughter, threatening to exclude her from the will if she didn’t comply.

This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.

The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.

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