Donna Fagersten had taken refuge at a friend’s home on the top floor as Hurricane Helene tore through northern Florida, leaving a devastating trail of destruction and more than 100 casualties in the southeastern U.S.
As the storm appeared to calm, the 66-year-old teacher, just days away from her retirement, made a fateful choice to return home to rescue her cat.
When Hurricane Helene hit Florida on September 26, 2024, around 11 p.m., the Category 4 storm triggered flash floods, forcing residents to scramble for safety. One of the hardest-hit areas was Pinellas County, particularly in the Tampa Bay region, where at least 11 people lost their lives.
Among the victims was Donna Fagersten, a second-grade teacher from Ponce De Leon Elementary in Pinellas County.
According to her best friend Heather Anne Boles, Donna was set to retire the following week after dedicating 35 years to teaching. When the storm hit, Donna sought shelter with Boles and her partner, Mike Moran. As the storm surge rushed in, they retreated to the third floor of Boles’ mother’s home, across from the beach where Donna lived.
Boles recalled that as the storm seemed to settle, Donna insisted on going home to check on her cat, despite Boles’ pleas to stay. Tragically, another surge and high winds returned, battering the coastline.
A neighbor later came to their shelter, reporting that someone had been found floating in the parking garage. They quickly pulled Donna from the water and began CPR, but despite their efforts and the arrival of fire rescue by boat, they were unable to revive her.
Detectives later confirmed that Donna had drowned in her home, which had been flooded with water.
Family and friends have since remembered Donna as a “beautiful person” who was deeply committed to her students and community. In a Facebook post, Mary Gleason Lyons, a colleague and friend, described Donna as a dedicated teacher with a big heart, touching the lives of many students over her 35-year career.
Online tributes poured in, with former students and friends expressing their sadness at her passing and remembering her kindness and warmth.
While Boles and Moran are now left to clean up after the floods, which destroyed most of their belongings, the loss of their best friend is what hurts the most. “This is the worst we have ever seen,” Boles said, reflecting on the storm’s destruction compared to Hurricane Irma, where they managed to keep their home and belongings intact.
On a positive note, Donna’s cat survived, and her friends are working to find him a new home.
Hurricane Helene, which cut a destructive 800-mile path northward, left more than 2 million homes without power and claimed over 100 lives, according to USA Today.
In-N-Out Stuns Fans with Controversial Announcement After 75 Years: A Bold Move of Genius
Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
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