In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Couple found something that they thought was a common stone – at closer look, they realized its true value
Valuable items can occasionally be seen but remain hidden. While out for a stroll, a couple saw what they initially believed to be a rock. Upon closer examination, it was revealed to be something quite else.
Discover what incredible discovery they made by continuing to read.
Overton, Lancashire residents Gary and Angela Williams were taking it easy on the beach when they noticed something completely out of the ordinary. They came upon what they initially believed to be a common rock while strolling along Middleton Sands Beach in the United Kingdom. However, upon closer inspection, they discovered it to be something quite different.
Intrigued, they noticed something that had washed up on the beach. They chose to examine it more closely. At first, the pair believed it looked like an egg from a dinosaur or something prehistoric. Intrigued, they made the decision to learn more.
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Their curiosity paid off, as they chose to examine the object in further detail. They had inadvertently discovered ambergris, a material that is extremely valuable.
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It smelled bad, but at first they thought it looked interesting. The material is highly valuable in terms of money. In the perfume industry, it is highly sought after and is a key fixative in many upscale, luxury perfumes.
The digestive tract of sperm whales forms ambergris when they swallow sharp things, such as the beaks of squid, which is one of their favorite foods. To prevent damage to the intestinal lining, the whale’s intestines release a sticky material that encapsulates these foreign things. These accumulated leftovers gradually harden into lumps of different sizes and are sent out through regurgitation or feces. This mixture turns into a solid product with a particular aromatic scent when exposed to sunshine and seawater, according to specialists.
The chunk of Ambergris they found smelled strongly like wax and had a waxy feel. Gary said it smelled like fish and organic fertilizers. Despite its unappealing appearance, the material was extremely valuable.
The quantity they discovered was 1.5 kg, and they calculated its estimated value to be $70,000! However, as ambergris is frequently connected to the illicit activity of whaling, possessing it is prohibited in some nations.
See the tale of a family who discovered unexpected buried gems underneath.
Who would have guessed that an odd-looking “rock” could be so valuable? Because life might throw you for a loop, it’s always a good idea to be interested. Talk to your friends and relatives about this amazing story.
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