In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Why More Happy Couples Prefer to Sleep in Separate Beds
According to a survey, only 14% of couples sleep in separate beds every night. And while many of us might believe in the saying “couples who sleep apart grow apart” there are studies that show the opposite is actually true.
We at Bright Side believe that there are no wrong or right sleep arrangements, because to some, sleeping in different beds can be as pleasing as for others sharing a bed with their partner.
A poor night’s sleep can turn lovers into fighters.
According to research, sharing a bed with a partner that has restless sleep behavior can deprive you of 49 minutes of sleep each night. And, when one partner doesn’t get a proper night’s sleep because of the other, it will most likely result in a conflict between them the next day.
Actually, the study even confirmed that couples who tend to have a poor night’s sleep have more severe and more frequent fights than those who wake up well-rested. People who get a good night’s sleep, on the other hand, are more likely to be in a good mood, have lower stress levels, and be more patient.
Resenting your partner because you can’t get a good night’s sleep can be destructive to the relationship.
Snoring, fidgeting, and bed or blanket hogging are just a few of many reasons why some couples choose to sleep in different beds or even in different bedrooms. Lying awake listening to your partner snoring while you beat yourself up to fall asleep can lead to a build-up of anger, tension, and resentment toward your partner.
According to Jennifer Adams, author of Sleeping Apart Not Falling Apart, sleeping in a separate bedroom can even help a relationship thrive because both partners are not sleep deprived.
Each partner can tailor their sleeping conditions to their heart’s content.
Tina Cooper, a licensed social worker, sleeps in different bedrooms with her partner because of their opposite sleeping habits. “I’m a night owl, he’s an early bird. I need soothing sounds to fall asleep, and he likes silence. He likes a hard mattress, and I like soft and full of pillows. And because I don’t like the early day’s sunlight, my boyfriend gave me the master bedroom which gets less light and he has the second largest room that gets the sunrise he loves.”
How you spend the nighttime in your shared bedroom with your partner can also influence your daytime functioning, marital satisfaction, and psychological and physical health. And when 2 people with different bedtime preferences and nighttime schedules end up together, changing themselves just to please their partner’s needs might harm their relationship in the long run.
Sleeping in different bedrooms with your partner means that the 2 of you will have a place just for yourselves where you can relax after an exhausting day. This way, both of you can satisfy your needs without tiptoeing around and worrying about whether your partner might wake up because you want to watch the latest episode of your show before bed.
Even if you don’t remember waking up, disturbed sleep can have a negative impact on your overall health.
During the night, our brain cycles through the stages of sleep several times: light sleep, deep sleep, and REM (Rapid eye movement sleep). But when you interrupt the cycle by waking up during the night, it means that your brain spends more time in the light sleep stage and misses out on REM. And without sufficient REM your emotional well-being and cognitive performance suffer.
Interrupted sleep can also have short and long-term health consequences, like hypertension, weight-related issues, mental health problems, reduced quality of life, and other health-related issues.
People on Reddit share why they decided to sleep separately with their partner.
- “Because a good night’s sleep is more romantic than sharing a bed. I snore and toss and turn. He gives off literal village levels of heat in his sleep and I can’t stand the heat. I read, he can’t stand light. We keep different hours to an extent. A million reasons. We get along so much better this way.” — crankyweasels
- “My partner and I have completely separate bedrooms. We ’sleepover’ occasionally in each other’s rooms. However, we both sleep exponentially better apart. He’s a night owl and I’m an early bird. He wants only one sheet on him, I want 10 lbs of blankets. In addition, having a separate room allows me to decorate it however I want, have my own personal space, and keep it to the level of cleanliness I prefer. People look at us sideways when I mention the separate rooms thing, but it’s been a game-changer.” — eriasana
- “Different sleep cycles due to different work schedules. We are still madly in love and we both agreed to this because it’s the best for both of us.” — AFishInATank
- “Early in our relationship, 90% of our fights occurred in the bedroom. I like to sleep in a cold room with the fan on and white noise like a box fan. I also like to go to sleep with the TV on. She likes to sleep in a warm, still, cave in complete silence and darkness. We started sleeping in separate rooms and all of a sudden 90% of our fights stopped. Also, because we were getting real sleep, other fights turned more into heated discussions.” — ttc8420
What are your sleeping arrangements with your partner? Do you believe sleeping in different beds can help a relationship thrive?
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