Burger King has captured attention by announcing the closure of a substantial number of its U.S. outIets. This bold move, driven by a combination of internal and external factors, reflects the fast-food giant’s commitment to reshape its operations.
By diving into the intricacies of this decision and exploring the broader context of the company’s efforts to redefine its brand, it becomes evident that Burger King is embarking on a transformative journey in the competitive reaIm of fast food.
Strategic Rationalization of Burger King’s Outlets
The strategy of cIosing restaurants is not unfamiliar to Burger King. CEO Joshua Kobza’s recognition of the company’s annual practice of shuttering a certain number of outIets emphasizes its ongoing dedication to optimal performance.
However, the announcement of closing around 400 U.S. locations represents a more deliberate and significant step.
Chairman Patrick Doyle’s assertion that franchisees unabIe to consistentIy meet the system’s performance standards will be phased out underscores Burger King’s commitment to operational excellence.
This strategic pruning of underperforming outlets enables Burger King to allocate resources towards enhancing profitable establishments, thereby elevating overall performance and brand reputation.
The Rebranding and Modernization Strategy. This move aIigns with Burger King’s broader rebranding strategy and effort to fortify its standing in the competitive fast-food landscape.
Acknowledging challenges Iike stagnant sales and intensified competition, the company launched the ambitious Reclaim the Flame rebranding campaign in 2022, backed by a $400 million investment. This comprehensive approach encompasses revamped advertising, menu streamlining, and extensive restaurant makeovers, all aimed at revitaIizing the brand’s appeal. Burger King’s commitment to modernization is further exemplified by allocating $50 million over the next two years to revamp nearly 3,000 outlets.
‘Burger King’ Gives Shocking Announcement, Says It’s Closing Its Doors For Good
Ashley Graham Explains Why She Stopped Breastfeeding Her 5-Month-Old Twins
Ashley Graham is one of the most relatable models and public figures out there. After becoming the first-ever plus-size model to be featured on the cover of Sports Illustrated, she has made it her mission to spread the body positivity message. And since Graham is keeping it real in every aspect of her life, she also held nothing back throughout her pregnancies, showing what it really takes to be a mom.
Being a mom to a boy and 2 twins, Graham is spreading a message that every mom has a right to choose whether breastfeeding is right for them, regardless of society’s expectations.
In a recent interview, Graham got candid about the consequences of being pregnant that every woman goes through but prefers to not be too vocal about. The model said she also considered keeping some things to herself, admitting, “Especially with how your body is changing when you’re pregnant, and stretchmarks, and the saggy skin, formula, breastfeeding. Cause there’s also this whole thing with people telling you how to feed your child.”
Ashley proceeded to explain her experience with breastfeeding: “With my first kid, I was like, ’I can only breastfeed! This is the right way!’ Then I had the twins, and I was like, ’I’m not doing this. This is not working here. Both of you want both of these? This is a lot of work.’ So I stopped breastfeeding when they were 5 months, and I gave them the best formula that I could find… And these little guys are so strong and so happy.”
Ultimately, Graham believes it’s up to every mom to decide between formula or breastfeeding based on their personal experience. She drove her point home, saying, “I don’t think we should be telling people how we should be feeding our kids.”
The model then became even more relatable, sharing her physical struggles after giving birth. She said, “Your body just fills up with nutrition, and the baby sucks it out of you. And then the baby comes out and all of a sudden you’re just fully depleted of everything, so your hair falls out, you get acne, I mean, the weight doesn’t come off.”
Graham explained her candidness, saying, “I like to represent myself as someone who’s just happy with who I am. And I had a journey, like, it is a journey, body confidence, being okay with who you are is a journey… I don’t ever want to lie.” And we’re all grateful for the model sharing her experiences with us, as it makes mothers around the world feel seen and heard.
Preview photo credit ashleygraham / Instagram, ashleygraham / Instagram
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