In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
Feel free to SHARE this story with friends and family on Facebook!
Daughter Rips Wig Off A Girl With Cancer, Father Forces Her To Shave Her Hair As Punishment
Our goal as parents is to give our kids a sense of right and wrong. It can be difficult, and occasionally our efforts fall short of expectations. One such instance involved a father who discovered his daughter had been tormenting a classmate who was afflicted with cancer.
Her father became enraged when she removed the girl’s wig due to the increasing bullying. He selected an unusual punishment that has since generated a great deal of discussion and conflicting views on the internet.
“I have complete custody of my 16-year-old daughter, whose mother moved on with her new family,” the father said, referring to his former spouse. He clarified, “My daughter got into trouble recently for pulling off her wig at school and taunting a student who lost her hair due to cancer treatment.”
“It appears that they have a history of animosity, particularly because my daughter is seeing this girl’s ex-boyfriend,” he disclosed.
When word leaked out that his daughter was being used by her boyfriend, he was caught off guard. He was shocked to learn this, and that was the final straw that caused the unfortunate wig event.
“After finding out about her behavior, I offered her two options as a kind of punishment: either destroy all of her electronics or go to the salon and receive a bald haircut. The father revealed, “She went with the latter option.
Many expressed their worries, arguing that the punishment was excessively severe and that she might become the subject of bullying—a bizarre attempt to promote empathy. “Everyone believes I went too far. He remarked, “Her mother was incensed, thinking that this will only subject her to more bullying.”
There were differing opinions in the public. While some praised the father for trying to teach his daughter a valuable lesson in life by making her suffer the consequences of her behavior, others condemned him of being overly strict and referred to it as “child abuse.”
You must think about the significance of your activities and how they affect other people. One supporter said, “This situation might teach her about empathy and compassion in addition to the direct effects.”
What do you think about the father’s style of discipline then? Overly harsh or justifiable? This fascinating discussion is still going strong as more people voice their thoughts.
Leave a Reply