In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Mia Robertson is overcome with emotion.
Mia Robertson, the actress Missy and actor Jase Robertson’s daughter from Duck Dynasty, lost a very dear person this week.
Her longtime doctor, Dr. David Genecov, was killed in a car crash. Missy Robertson informed her Instagram fans that Mia underwent surgery to repair her fractured palate and lip.
Since Dr. Genecov had been Mia’s doctor for a number of years prior to his passing, his passing has impacted her life.
He not only provided her with medical care, but he was also incredibly compassionate and supportive throughout. His passing has upset Mia and her family, who have loved their time together over the years.
Mia Robertson has been fortunate to have such a knowledgeable and compassionate pediatrician all of her childhood.
She will always treasure her memories of him, even if his passing has left them all in disbelief and grief. Mia’s heart will always carry Dr. Genecov’s love as a continual reminder that he will never be forgotten.
Missy Robertson talks about how she and her daughter, Mia Robertson, were affected by her husband’s kindness and unwavering support.
His loving demeanor brought them comfort, and his words of encouragement inspired them to take on any challenge. In July, Mia underwent her fourteenth surgery, which she believes to be the final one she will ever require.
She established the “Mia Moo Fund” in order to provide healthcare to other kids and free them from having to cover up their smiles due to health issues. Thanks in part to the encouragement of their family and friends who have stood with them through thick and thin, Missy and Mia are more important than ever.
Missy’s husband was polite and helpful, which helped stabilize and bring tranquility to an otherwise chaotic situation. His presence gave Mia the support she needed to face an uncertain future, which enabled her undergo her fourteenth treatment in July without anxiety.
In addition, he helped them become stronger than either of them could have imagined before these difficulties; day by day, they felt more capable of facing any challenges that came their way with bravery and elegance.
As a result of this journey, Mia founded the “Mia Moo Fund,” a nonprofit dedicated to helping kids in need of medical attention by providing financial assistance so they won’t have to give up their smiles for want of funds.
Mia received the heartbreaking news from Missy Robertson. Dr. Genecov left a lasting legacy of elegance and beauty, as well as a passionate desire to involve his patients in decision-making, that those who knew him best will never forget.
Mia considers herself lucky to have connected with Dr. David Genecov. He made an unrivaled contribution to her experience with broken lip and palate, as well as numerous medical advancements that will benefit future generations.
Mia’s mother begged everyone to pray for people who were in agony as a result of this tragedy, saying that she could no longer remember life before her appointment with Dr. David.
The family will always be grateful for the doctor’s contributions to medical advancements that have improved lives all across the world, and they will always have a special place in their hearts for his work and kindness at this difficult time.
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