In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Prince William reveals devastating sorrow: ‘Ohh my wife…’
The British Academy of Film and Television Arts (BAFTAs) isn’t shy to famous guests and perhaps the biggest name of anyone in attendance was the Prince of Wales and future King of England, who appeared sad as he discussed his wife’s health.
Prince William’s wife of 13 years, Kate Middleton, recently had abdominal surgery at The London Clinic for undisclosed reasons, and Lady Diana Spencer’s son had no intention of revealing those to the public either.
It normally wouldn’t be an issue as the Royal Family are very secretive about health but, in a stark contrast, King Charles III was very open about his own prostate surgery and then his diagnosis of an unrelated cancer.
“I’ve seen less than ever,” Prince William said, on how many films he has watched. “With my wife it’s been a bit… But I hope we catch up, I’ll make my list tonight.”
Why all the hush?
Middleton simply may not want her private affairs to be known to everyone in the world, which is a reasonable request made by many normal people too, but it hasn’t stopped conspiracies and questions flying around…
The question on many lips is if the King is so transparent about his own health to the nation, then why is the ex-Dutchess of Cambridge being so private?
The only thing we know thus far is that it is not cancer, Kensington Palace made that very clear. Nonetheless, many suspect it could be Crohn’s Disease, a hysterectomy or surgery to handle avid refluxes following the delivery of three children in the last decade.
The question on many lips is if the King is so transparent about his own health to the nation, then why is the ex-Dutchess of Cambridge being so private?
The only thing we know thus far is that it is not cancer, Kensington Palace made that very clear. Nonetheless, many suspect it could be Crohn’s Disease, a hysterectomy or surgery to handle avid refluxes following the delivery of three children in the last decade.
Whatever the reason, it knocked the future Queen off her feet as she needed her entire immediate family to rally around her and to look after her children, George, Charlotte and Louis.
That included her husband who stepped back from official royal duties for a brief period, whilst Middleton is expected to return to hers after Easter once she is back to a full recovery.
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