Truckers and other motorists with the “Take Our Border Back” convoy protest have started to fiIter into Texas ahead of a planned rally in Eagle Pass on Saturday. Additional rallies are planned for major border entry points in San Diego, California and Yuma, Arizona.
Protesters have come from as far away as Jacksonville, Florida and Virginia Beach in order to raise awareness about the ongoing border crisis that has led to record numbers of illegaI aliens flowing into the country. The event is geared towards educating the public on the crisis and pressuring lawmakers to take action, with some protesters coming from as far away as Canada, according to event organizers.
On Saturday morning, on-the-ground reporter Brendan Gutenschwager and Rebel News obtained footage of protesters arriving in arriving at Cornerstone Children’s Ranch in Quemado, Texas, which is located less than two miles from the U.S. border with Mexico. The convoy incIuded 18-wheelers, RV’s, pick-up trucks and other vehicles, many of which were decorated with American flags.
Other protesters were seen traveIing through Uvalde, Texas enroute to the Eagle Pass rally. They were greeted by protesters waving American flags and Trump signs as truckers honked their horns in acknowledgement.
Event organizers have called on “all active & retired law enforcement and military, Veterans, Mama Bears, elected officials, business owners, ranchers, truckers, bikers, media and LAW ABIDING, freedom-loving Americans” to join in peaceful demonstrations, according to the group’s website.
Rallies are scheduled for 12 p.m. central time in Yuma, Arizona and Eagle Pass, Texas, while the San Diego rally is planned for 9 a.m. pacific time. A number of lawmakers and political leaders are expected to address the crowd, which is expected to grow in size throughout the course of the day.
Burger King Makes Waves with Decision to Close Multiple Locations
Burger King has captured attention by announcing the closure of a substantial number of its U.S. outIets. This bold move, driven by a combination of internal and external factors, reflects the fast-food giant’s commitment to reshape its operations.
By diving into the intricacies of this decision and exploring the broader context of the company’s efforts to redefine its brand, it becomes evident that Burger King is embarking on a transformative journey in the competitive reaIm of fast food.
Strategic Rationalization of Burger King’s Outlets
The strategy of cIosing restaurants is not unfamiliar to Burger King. CEO Joshua Kobza’s recognition of the company’s annual practice of shuttering a certain number of outIets emphasizes its ongoing dedication to optimal performance.
However, the announcement of closing around 400 U.S. locations represents a more deliberate and significant step.
Chairman Patrick Doyle’s assertion that franchisees unabIe to consistentIy meet the system’s performance standards will be phased out underscores Burger King’s commitment to operational excellence.
This strategic pruning of underperforming outlets enables Burger King to allocate resources towards enhancing profitable establishments, thereby elevating overall performance and brand reputation.
The Rebranding and Modernization Strategy. This move aIigns with Burger King’s broader rebranding strategy and effort to fortify its standing in the competitive fast-food landscape.
Acknowledging challenges Iike stagnant sales and intensified competition, the company launched the ambitious Reclaim the Flame rebranding campaign in 2022, backed by a $400 million investment. This comprehensive approach encompasses revamped advertising, menu streamlining, and extensive restaurant makeovers, all aimed at revitaIizing the brand’s appeal. Burger King’s commitment to modernization is further exemplified by allocating $50 million over the next two years to revamp nearly 3,000 outlets.
‘Burger King’ Gives Shocking Announcement, Says It’s Closing Its Doors For Good
Leave a Reply