Fake Meat Industry Gets Cold Shoulder From Consumers Again As Beyond Meat Faces…Meat

Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.

Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.

The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.

It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.

Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.

НЕR НUSВАND USЕD ТО ВЕАТ НЕR FRЕQUЕNТLY, SО SНЕ ТООK НЕR СНILDRЕN АND RАN АWАY FRОM НОMЕ

They say that if life hands you lemons, make lemonade. We all know that this is easier said than done, yet nothing is truly impossible if we set our minds to something and put in a lot of effort to achieve it.

Cara Brookins ended up in a vioIent marriage. She left her husband, took her kids with her, and started over in a new house since she was a mother of five and understood she had to protect her kids from the toxic environment they were made to live in. How was it accomplished by her? by creating her own construction blueprints and viewing YouTube videos that demonstrated various building skiIIs, such as installing plumbing, running a gas line, laying a foundation, and erecting walls. It sounds amazing, doesn’t it?

Now that she’s thinking about it, she acknowledges that it has been impossible the entire time.

Cara, a computer programmer analyst, came up with the idea to build her family’s new home from the ground up because she couldn’t afford to buy a house big enough for all of her children at the time she started building it in 2007.

Cara described the feeling as being that “if anyone were in our situation, they would do this.” “I know it sounds crazy now, but no one else saw it likе this.”

She borrowed about $150,000 for construction and paid $20,000 for an acre of land.

Her children helped build their 3,500-square-foot home; the eldest was only two years old at the time and the youngest was seventeen.

Since there was no running water on the property, her 11-year-old daughter Jada had to use buckets to carry water from the neighbor’s pond. Her son Drew assisted her in creating the plans. After that, she combined it with concrete bags weighing eighty pounds to create the foundation mortar.

The children would visit the site and assist every day after school. This tenacious mother paid $25 per hour to a part-time firefighter with building experience to complete the most difficult tasks. He was “a step ahead of us in terms of knowledge,” she recalled.

The family finally moved into Inkwell Manor on March 31, 2009, which was named in honor of Cara’s aspiration to become a writer.

“We felt ashamed that the only option available to us was to construct our own shelter,” Cara remarked. “We weren’t particularly proud of it, but it ended up being the best thing I could have done for myself.”

“Anything is possible for you if I, a 110-pound computer programmer, can build a whole house,” she exclaimed.

She continued, stating, “Select one goal and stick to it. Choose a big project you’ve always wanted to do, start small, and take the others who also need to recover with you. That has a great deal of power.