Dairy Queen store got in serious trouble after posting controversial sign

In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.

Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.

In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.

It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.

The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.

“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.

The sign in Kewaskum

So, what did the sign actually say?

It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

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According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.

“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”

Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.

”Pretty tasteless”

But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.

This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”

Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”

Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.

I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018

In response to the controversy, Dairy Queen released a statement:

“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”

New controversy

Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.

CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.

Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.

Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.

So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?

King Charles Reveals His First Official Portrait, and People Are Terrified

In a much-anticipated reveal, King Charles III’s first official portrait since becoming king has sparked widespread conversation. Public reactions and critics’ opinions are far from mild, igniting lively debates on social media and among art enthusiasts. It’s evident that King Charles’ portrait is poised to be one of the most discussed royal artworks in recent memory.

Revealing the artwork

Recently, King Charles III revealed a new portrait of himself at Buckingham Palace, marking the first since his coronation. The Royal Family’s Instagram account posted an exclusive video showing the king presenting the artwork.

This notable portrait will eventually be showcased at Drapers’ Hall in London, joining its esteemed art collection and providing the public with a chance to see the monarch’s regal image.

The comments section quickly became a hotbed of debate.

The unveiling ignited a heated debate in the comments on the Royal Family’s Instagram post and other social media platforms. Opinions were sharply divided, with some users harshly criticizing the portrait. Comments included, “I would be very upset and offended if this was my royal portrait. It looks like a floating head in a sea of red. This is awful. Horrendous.”

One person said, “This is terrifying. Red is ALWAYS a bad sign unless it’s roses. This looks like a blood bath,” while another added, “It looks like it’s on fire.”

Despite the negative feedback, there were also positive remarks such as, “I love the portrait. It’s beautiful.” These mixed reactions highlight the polarizing nature of the portrait and the strong emotions it has stirred among the public.

What it actually represents

Jonathan Yeo, a well-known artist renowned for his innovative style in painting people, has gained praise for his ability to merge classic techniques with new ideas in portraiture. Yeo’s method involves more than just painting what someone looks like; he delves deep into the personalities of his subjects to capture their true essence.

In his latest work portraying King Charles III, Yeo stayed true to this approach. He aimed to strip away any distractions in the painting, focusing solely on allowing viewers to connect with the person behind the royal title. By spending time with the king and understanding him on a personal level, Yeo was able to create a portrait that goes beyond surface appearances and reveals the human within.

In Yeo’s portrait of King Charles III, one striking detail is the presence of a butterflyThis butterfly isn’t just a random additionit holds deep symbolism and serves multiple purposes. Yeo explained that beyond representing the beauty of nature, the butterfly also highlights the environmental causes that the King has long supported, even before they became widely discussed.

Moreover, the butterfly adds visual interest to the portrait, breaking the uniformity and adding layers of meaning. In art history, butterflies often symbolize transformation and renewal, mirroring the King’s journey from Prince to monarch during the time the portrait was painted. This choice underscores the significant changes in King Charles’s life.

Yeo expressed his gratitude for the opportunity to create such an important portrait, “To try and capture that for His Majesty The King, who occupies such a unique role, was both a tremendous professional challenge and one which I thoroughly enjoyed and am immensely grateful for.

Explore King Charles III’s life in-depth with 8 Things About King Charles III That Will Help Us Understand Him Better. Delve beyond his royal image to uncover intriguing insights into his interests, personal stories, and distinctive characteristics.

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