March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
While Walking Home from Work, I Witnessed a Man Degrading His Wife in Public, Unable to Tolerate It, I Stepped In and Gave Him a Lesson
As I made my way home after a long day at work, my mind was heavy with stress. Suddenly, a loud, angry shout broke through the usual noise of the city. In a nearby park, I saw a man shouting at his wife, who was crying. The scene was disturbing, and I felt a surge of anger. I had to intervene.
It had been one of those overwhelming days, filled with looming deadlines and my boss’s constant demands. All I wanted was to get home to my family and escape the stress. I envisioned my wife’s delicious cooking and the joyful laughter of my kids playing outside, but that was overshadowed by guilt about bringing work home.
As I approached the park, I heard the man hurl insults at his wife. She stood with her head down, clearly terrified and shaking. My heart ached for her. I couldn’t believe someone would treat their partner this way, especially in public. Just as I got closer, the man angrily knocked her purse to the ground, sending its contents everywhere while she stood there in tears.
The usual crowd of people walked by, casting disapproving glances but doing nothing to help. It was frustrating to see so many ignore the situation. When the man yelled at her to look at him, I felt my blood boil. I could no longer stand by.
I decided to call 911 but realized I needed to do more. Switching to my camera, I began recording. I captured the moment he pushed her and shouted terrible things. I moved closer to ensure I got a clear shot of both their faces. Then, I shouted at him, trying to distract him.
He turned his rage toward me, and I stood my ground, reminding him that his behavior couldn’t go unchecked. My intervention caught the attention of others, and soon, more people began recording. The man realized he was no longer alone and started to lose his bravado.
He attempted to dismiss the crowd but quickly retreated, humiliated. I rushed over to the woman and asked if she was okay. She looked up at me, tears of relief in her eyes, grateful for the support
As more people gathered, one kind woman, who happened to be a lawyer, offered her card in case the man caused any more trouble. The woman thanked her, clearly feeling hopeful for the first time. She told me she had already called the police and wanted to stay until everything was resolved.
Later that evening, as I settled at home, I felt both exhausted and exhilarated. I uploaded the video online, hoping it would encourage others to take action against abuse. The response was incredible. Within hours, it went viral, sparking conversations about domestic violence and the importance of standing up for those in need.
A few days later, I received a message from the woman I had helped. She had found the strength to leave her husband and was staying with friends. She thanked me for my intervention and mentioned seeking legal action with the help of the lawyer.
Feeling a deep sense of accomplishment, I reflected on the whole experience. My actions had not only helped one woman but also reminded everyone present of their ability to make a difference. When I shared the story with my family, they expressed admiration, and my wife hugged me tightly, proud of what I had done.
That Tuesday evening became more than just another day; it was a pivotal moment that reinforced the values of courage and compassion I wanted to instill in my children. It reminded me that even small actions can have a lasting impact on someone’s life, inspiring them to stand up for others in need.
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