McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Demi Lovato Explains Why She Changed Her Pronouns From They/Them To She/Her

Demi Lovato has explained why she switched from using they/them to she/her pronouns.
After starring in the critically acclaimed Disney films Camp Rock (2008) and Camp Rock 2: The Final Jam (2010), Lovato, 32, shot to fame.
She has also enjoyed success in the music industry; approximately 24 million recordings are thought to have been sold in the United States.

Regarding her gender identity and suality, Lovato has been exceedingly transparent with her fans throughout the years. In 2021, the vocalist of “Heart Attack” disclosed on Instagram that she is non-binary. The music sensation said,

“I’m excited to share more of my life with you all today and am proud to announce that I identify as non-binary and will be officially changing my pronouns to they/them going forward.” This is the result of extensive self-reflection and healing effort. I don’t

The singer of “Sorry Not Sorry” said that her early years in the South were “very confusing” and “not very open.”
Thankfully, it seems like Lovato is much more at ease disclosing information about her gender identity and s**uality these days. At YouTube Pride, she said that she was “thankful” to her family for “using my pronouns.”
Additionally, Lovato informed her followers that the shift occurred as she started to learn more about herself
The “Cool for the Summer” singer clarified in an interview with the music podcast Audacy Check-In: “I’ve utilized this time to truly investigate what feels right to me since I’ve learnt about gender identity and being non-binary or gender non-conforming.

“And after a year and a half of investigation, I came to the realization that it was time to share with the world my discomfort with being referred to as a’she’ or ‘her.’”Since it’s something new, I recognize that some people may find it difficult to get used to, but I want to encourage them to keep trying and let them know that it takes time to become used to.
Lovato acknowledged that she occasionally might even “mess up” while using pronouns.
Lovato disclosed on the show that she had developed intimate friendships with members of the LGBTQIA+ community in other places.
“My queer family has become more of a family than friends. I used to identify family as blood related,” the woman stated.
And it seems like I have two families right now. In addition to my biological family, I also have a gay family that I consider to be my chosen family.

Lovato’s engagement to singer and actor Max Ehrich ended a year before she came out as transgender.
The singer of “La La Land” later stated to Glamour that she thought their split was a blessing in disguise.
“As I got older, I realized how queer I really am,” she stated to the outlet. I was engaged to a man last year, and when that didn’t work out, I thought, “This is a big sign.”I had the idea that I would live a lifetime in a relationship. I was relieved that I could live my truth now that I wasn’t going to.
“And when I said goodbye to that relationship, I also said goodbye to everything that was holding me back from being my most authentic self,” Lovato continued during a visit at the 19th Represents Summit.
The pop singer also disclosed to the site that she wasn’t sure how her path of gender exploration would develop at the time.
“I may identify as transgender at some point in the future. I’m not sure how this appears to me. I may identify as non-binary and gender nonconforming for the entirety of my life at some point in the future, she said.

For me, at this precise moment, this is how I identify. Perhaps as I get older, I will come to identify as a woman; I’m not sure what that looks like.
The singer of “Skyscraper” said, “I’ve actually adopted the pronouns of’she/her’ again,” during an appearance on the Sprout Podcast.
“My energy, particularly last year, was balanced between my male and feminine energies, allowing me to enter a washroom where the signs read “women” and “men.”
“Since I didn’t feel particularly feminine, I didn’t feel like there was a restroom for me. I didn’t feel manly at all. All I felt was human.”
In addition, Lovato said she has been “feeling more feminine.””
“However, I believe that what matters is that nobody is flawless,” she said in closing. Pronoun errors happen to everyone occasionally, especially to those who are just learning. It all comes down to respect.

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