Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
My 81-year-old grandma started posting selfies on Instagram with heavy filters.
The notification popped up on my phone, another Instagram post from Grandma Rose. I sighed, tapping on the icon. There she was, her face smoothed and airbrushed beyond recognition, a pair of oversized, cartoonish sunglasses perched on her nose. A cascade of digital sparkles rained down around her. The caption read, “Feeling my vibe! #OOTD #YOLO #GrandmaGoals.”
My stomach churned. At first, it had been a novelty, a quirky, endearing quirk of my 81-year-old grandmother. But now, weeks into her social media blitz, it was bordering on unbearable.
It had started innocently enough. She’d asked me to help her set up an Instagram account, intrigued by the photos I’d shown her of my travels and friends. I’d thought it was a sweet way for her to stay connected with the family, a digital scrapbook of sorts.
But Grandma Rose had taken to Instagram like a fish to water, or rather, like a teenager to a viral trend. She’d discovered the world of filters, the power of hashtags, and the allure of online validation. Suddenly, she was posting multiple times a day, each photo more heavily filtered than the last.
The captions were a whole other level of cringe. She’d pepper them with slang I barely understood, phrases like “slay,” “lit,” and “no cap.” She’d even started using emojis, a barrage of hearts, stars, and laughing faces that seemed to clash with her gentle, grandmotherly image.
The pinnacle of my mortification came when she asked me, with wide, earnest eyes, how to do a “get ready with me” video. “You know, darling,” she’d said, her voice brimming with excitement, “like those lovely young ladies on the internet. I want to show everyone my makeup routine!”
I’d choked on my coffee. My makeup routine consisted of moisturizer and a swipe of mascara. Grandma Rose’s “makeup routine” involved a dusting of powder and a dab of lipstick.
The worst part was, my entire family was egging her on. They’d shower her with likes and comments, calling her “amazing,” “inspiring,” and “a social media queen.” They were completely oblivious to my growing dread.
I was trapped in a vortex of secondhand embarrassment. What if my friends saw these posts? What if my coworkers stumbled upon her profile? I could already imagine the whispers, the snickers, the awkward attempts at polite conversation.
I found myself avoiding family gatherings, dreading the inevitable discussions about Grandma Rose’s latest post. I’d scroll through my feed, wincing at each new notification, my finger hovering over the “unfollow” button, a button I couldn’t bring myself to press.
One evening, I found myself sitting across from my mom, the glow of her phone illuminating her face as she scrolled through Grandma Rose’s profile. “Isn’t she just the cutest?” she gushed, showing me a photo of Grandma Rose with a digital halo and angel wings.
“Mom,” I said, my voice strained, “don’t you think this is… a little much?”
My mom looked at me, her brow furrowed. “What do you mean? She’s having fun. She’s expressing herself.”
“But it’s not her,” I argued. “It’s like she’s trying to be someone else.”
“She’s adapting, darling,” my mom said, her voice gentle. “She’s embracing technology. She’s living her best life.”
I knew I wasn’t going to win this argument. My family, in their well-meaning attempt to support Grandma Rose, were completely blind to the awkwardness of the situation.
I decided to try a different approach. The next time Grandma Rose asked me for help with her Instagram, I sat down with her and gently explained the concept of “authenticity.” I showed her photos of herself, unfiltered and unedited, her smile genuine, her eyes sparkling with wisdom.
“You’re beautiful just the way you are, Grandma,” I said, my voice sincere. “You don’t need filters or slang to be amazing.”
She looked at the photos, her eyes softening. “Do you really think so, darling?” she asked, her voice a whisper.
“Absolutely,” I said, squeezing her hand.
Grandma Rose didn’t stop posting, but she did tone it down. The filters became less intense, the captions more genuine. She even started sharing stories from her life, anecdotes that were both heartwarming and hilarious.
And slowly, I began to appreciate her online presence. I realized that it wasn’t about trying to be an influencer; it was about Grandma Rose finding her own way to connect with the world, to express her joy, to simply be herself. And in the end, that was more than enough.
Leave a Reply