Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
A singer performs a unique operatic show, hitting outrageously high notes
Dimash Kudaibergen is a renowned singer and songwriter from Kazakhstan, celebrated for his exceptional multi-octave vocal range and fluency in over fifteen languages. Born on May 24, 1994 in the Aktobe region, Dimash inherited his musical abilities from a family deeply rooted in musical traditions. Both parents contributed to his early musical education.
Under the nurturing care of his grandparents, Dimash’s amazing talent became apparent early in his life. He began formal music training at the tender age of five, embarking on a journey focused on vocal techniques and piano mastery at the Akhmet Zhubanov Music College. His commitment to music deepened throughout his academic career, culminating in his enrollment at K. Zhubanov University, where he earned a degree in classical music with a specialization in vocal performance.
Dimash’s pursuit of musical excellence led him to further his studies at the prestigious Kazakh National University of Arts in Astana. Here he immersed himself in the world of contemporary music and eventually obtained a master’s degree in composition. Such was his commitment and talent that he was recommended for a doctoral program, a testament to his exceptional musical talent.
During his formative years at university, Dimash Kudaibergen demonstrated his unparalleled vocal abilities in numerous competitions across Kazakhstan. In particular, he won the prestigious National Zhas-Kanat Competition, achieving a perfect score and receiving awards such as the Daryn State Youth Prize in December 2014.
Witness the extraordinary musicality and charisma of Dimash Kudaibergen in the video below, where his talent shines brightly.
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